Driving Away the Cold: We Pledge a NEW Winter Coat for EVERY Vehicle Sold in September.

Here at Videon Chevrolet, we’re always looking for ways to give back to the community that’s allowed us to grow and thrive. That’s why we’re proud to participate in the New Coat Program through More Than Auto Dealers annually. Every year, dealerships from across the Greater Philadelphia area come together to donate new winter coats to children in need, ensuring that they stay warm throughout the winter. This is a small but important way of making a tangible difference in the community. To find out more about our involvement, visit our Chevy dealership near Philadelphia.

Two kids hugging in their winter coats

New Coat Donation Program

The New Coat Program was started in 2008 by More Than Auto Dealers, a charitable organization run by the Auto Dealers Association of Greater Philadelphia. The goal was simple: to provide impoverished children within the five-county region of Philadelphia with a new winter coat. Throughout the month of September, local dealers like Videon Chevrolet pledge to donate a new winter coat every time a car is sold. The coats are then distributed to families in need during October, before the cold fully sets in. To date, over 500,000 coats have been donated!

Coat drive donation box
Coat donations hanging up on a rail